WhatsApp automation
How to automate lead follow-ups on WhatsApp
To automate WhatsApp lead follow-ups, send an instant first reply when the lead arrives, enrol them in a short sequence of approved templates spaced over days, and stop the sequence automatically as soon as they reply, so a person or the AI can continue the conversation.
Speed matters most at the start
Leads from ads and marketplaces often enquire with several businesses at once. An instant WhatsApp reply with useful information such as a brochure, answers or a next step puts you first in their chat list.
A follow-up sequence that respects the customer
Keep sequences short and useful. A typical pattern:
- Day 0: welcome and brochure
- Day 1: answers to the most common questions
- Day 3: a relevant example or testimonial you actually have
- Day 7: a simple question, such as “Should I keep this open for you?”
Stop when they reply
The most important rule: a reply ends the sequence. From there, the AI Employee or a salesperson continues the conversation in the inbox.
See it working for your business