Practical guides
How-tos from setting up and running WhatsApp automation.
WhatsApp chatbot best practices
Keep each step short, use buttons for choices, let AI answer off-script questions, always offer a way to reach a person, honour opt-out words, and measure where people drop off.
WhatsApp broadcast best practices
Message only opted-in customers, segment tightly, personalise every template, send at sensible hours, let the platform pace delivery, and watch read and block signals.
How to write WhatsApp templates that get approved
Pick the right category, write clear, specific copy with sample values for every variable, avoid misleading or aggressive promotional language, and add buttons that match the message’s purpose.
Preparing knowledge for your AI Employee
Give your AI Employee clear, current, topic-by-topic documents: product details, policies, FAQs written the way customers ask, and anything it should never say. Update them whenever something changes.
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