Guide
How to write WhatsApp templates that get approved
Updated 25 September 2026
Pick the right category, write clear, specific copy with sample values for every variable, avoid misleading or aggressive promotional language, and add buttons that match the message’s purpose.
Category matters
Utility templates (order updates, reminders) are reviewed differently from marketing templates (offers). Choosing the wrong one is a common reason for rejection.
Variables
Give realistic sample values and don’t start or end a template with a variable.
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