Guide
WhatsApp broadcast best practices
Updated 25 September 2026
Message only opted-in customers, segment tightly, personalise every template, send at sensible hours, let the platform pace delivery, and watch read and block signals.
Before sending
- Confirm consent
- Segment by interest or stage
- Use variables for names and relevant details
While sending
Let automatic pacing spread delivery; avoid blasting your entire list at once.
After sending
Reply quickly to responses. Replies open the 24-hour window, which is where conversions happen.
See it working for your business