Guide
WhatsApp chatbot best practices
Updated 25 September 2026
Keep each step short, use buttons for choices, let AI answer off-script questions, always offer a way to reach a person, honour opt-out words, and measure where people drop off.
Design
- One question per message
- Buttons for choices, free text for details
- Greet with a clear promise of what the bot can do
Safety nets
- AI fallback for unexpected questions
- A visible way to reach a person
- Exit and restart words; STOP always opts out
Measure
Check step-by-step completion and fix the step where most people leave.
See it working for your business